Smart goals In the video I create

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Create a view in Analytics to measure only Google Ads traffic Views are a feature in Google Analytics which allow us to separate a certain part of the traffic. This is with the aim of doing a more in-depth analysis of the sessions and the performance of the different campaigns, traffic sources or geographical segmentations. As a good practice in Google Analytics, it is recommended to create 3 views: Backup Master Test On the other hand, depending on the project, it is also advisable to create a view for Facebook traffic, another for organic traffic and, if necessary, it is necessary to create a view in Google Analytics to filter the traffic that comes from Google Ads, this in order as already I told you to measure these traffic sources independently.

Video #4 import Google Ads objectives created in Google Analytics One of Austria WhatsApp Number the advantages of integrating these two tools is the possibility of tracking objectives in Google Analytics and then importing them into Google Ads. This function is very useful since it allows us to measure both micro and macro conversions The types of objectives you can create in Google Analytics are Destination Example: thank you.html Duration Example: 5 minutes or more Pages per session Example: 3 pages Events Example: Video Playback a visit duration objective. We cannot measure this type of objective by default in Google Ads, so it is necessary to configure it in Google Analytics to then be able to import it. Video #5 how to create a segment in Google Analytics to measure Google Ads traffic Segments in Google Analytics, as their name indicates, allow us to segment traffic taking into account some variables or criteria.





This initially has several advantages Segments can be applied to any report within the GA interfaceSegments are applied to data historical (something that is not possible to do with views) Segments do not permanently alter data, as filters do You can compare multiple segments in one report, paid vs organic traffic You can create very specific segments to isolate small subsets of data For example – users who entered from Google Ads – and played a video Let's see how to create an advanced segment in Google Analytics to analyze the behavior of traffic purchased in Google Ads.