User-oriented content, the future of SEO

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SEO, content: definitions and relationships Google and natural language understanding Bert Why create user-oriented SEO content? User-Oriented Content is the Future of SEO To be effective, content must appeal to Google, but also to users. Today more than ever, it is essential to orient your SEO content towards the Internet user, while Google has just announced a spectacular update which will help it better understand natural language. You're a little lost ? Let's start from the beginning! SEO, content: definitions and relationships What is SEO? SEO (Search Engine Optimization), or natural referencing, is a set of techniques which aim to improve the position and visibility of a website on the results pages of search engines, starting with Google. To a lesser extent, it may be interesting to be referenced on the Bing and Yahoo! engines. which, although they have some differences compared to the Mountain View giant, generally use the same classification criteria.

GOOD TO KNOW : Market shares of the main search engines worldwide in October 2019 Google: 92.96% Bing: 2.34% Yahoo: 1.64% (Source: StatCounter ) The creation of content, whether textual (showcase site content, e-commerce Bosnia and Herzegovina Mobile Number List item sheets, articles, files, etc.) or multimedia (podcasts, infographics, videos, etc.) is an integral part of SEO. Although Google is able to interpret many information formats (EXIF data from an image, ALT tag, recognition via artificial intelligence, etc.), for the moment we will focus our analysis on textual content. It is important to note that editorial and multimedia content are intrinsically linked within the framework of an SEO strategy , the former being able to support the latter for the sake of accessibility (subtitles, transcriptions, etc.). Furthermore, taking into account rapid advances in the fields of understanding and voice search , it is not excluded that search engines will begin to index this type of content in the same way as today's texts.



Why optimize your SEO? Implementing an effective and targeted SEO strategy will allow you to improve your visibility among your prospects. By appearing on the highest steps of the Google podium, you appear as an authority and expert compared to your competitors. Also, by responding to the specific requests of your target audience, you gain qualified traffic , which is much more likely to convert their visits into sales on your site. SEO then helps you build a solid customer base and increase your ROI . What are the links between content and SEO? As mentioned above, content and SEO are closely linked, the first being an integral part of the second. This is why we speak in this context of “SEO content”, namely content created with the aim of attracting natural traffic from search engines.