What is digital marketing?

muhammadasad019

Without marketing, it is almost impossible to access the market and position yourself on it. In order to follow the development of marketing, it is necessary to equate marketing with sales, separate planning and selling products instead of understanding and satisfying the real needs of customers, emphasize acquiring customers rather than taking care of them, try to make money on every transaction and set prices based on increasing costs. " There are several definitions of marketing itself, in this post I will list some of them. According to Dr. Philip Kotler: "Marketing is the science and art of researching, creating and delivering value to meet the needs of a target market and achieve profit. Marketing recognizes unfulfilled needs and desires. It defines, measures and quantifies the size of the independent market and profit potential. According to Peter Drucker: "Marketing is an indispensable, unique business function." HIM Converse defines it as: "... the inclusion of all flows of business activities that include the flow of goods and services between producers and consumers."



The last and fastest growing form of marketing includes online channels and e-commerce. Online marketing is carried out through interactive online computer systems with which sellers and consumers are electronically connected. Online marketing Indonesia Mobile Number List is a form of direct or direct marketing carried out through interactive online computer services. With online marketing, sellers and users are connected in two directions. Through the Internet, users can send e-mails and thus communicate with anyone, anywhere, buy products, access news, recipes for various dishes, and information about business entities. The number of Internet sites is increasing every day, and using the Internet it is easy to deliver services to users outside the borders of our country.





Online marketing consists of: SEO optimization content marketing management of social networks e-mail marketing advertising on social networks ( Facebook advertising ) advertising on search engines ( Google Ads advertising ) native marketing influencer marketing online PR inbound marketing. In the book "Principles of Marketing" author Philip Kotler states: "Just as the popularization of television damaged the media scene 60 years ago, the expansion of the Internet suppressed all other media. Electronic markets are "marketplaces" where sellers offer their products and services in electronic form, and buyers search for information, identify what they want and order with the help of credit cards or other forms of electronic payment." Creating a website is one of the basic requirements for digital marketing. It is not important to be involved in all communication channels, but to work well on the ones we have chosen.