How to carry out a semantic audit?

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This must not exceed 70 characters and must contain a keyword Meta description : Description of the category or page that will appear on the search page on search engines Simplified URL : personalize your URL so that it is as optimized as possible Think about the sitemap (site map) The sitemap, or sitemap for short, is a page that shows the structure of your site . It helps web crawlers navigate more easily. For any online store, a well-designed site structure is essential, and you need to think about it before you even start drawing the first design elements. The sitemap is important not only for successful search engine optimization , but also for the convenience of visitors.


The Internet user must find the information, or the products they are looking for, in no more than 3-4 mouse clicks. Very often, site owners wonder why two similar sites are so different in terms of traffic and positions. The answer is quite simple. One of the Marketing List two sites is built with a well-thought-out structure and navigation system, while the other is less than ideal. Webmasters know perfectly well: the more attractive and practical the site is, the better it is perceived by search engines. If the site has low traffic and a low click-through rate, its positioning will be lowered by search engines. Track your Prestashop store statistics Google Analytics allows you to have access to various statistics on your site such as the number of visitors, bounce rate, most visited pages... and much more! Once your account is created on Analytics, you obtain a tracking code to integrate into your site.



To add it, you can install it using a plugin, but the best thing is to put it directly in the code. This will avoid installing yet another plug-in which will weigh down the site and slow it down. Integrate social networks Your different social networks ( LinkedIn , Instagram, Pinterest , Twitter, etc.) must appear on your site. You should also consider displaying social sharing buttons on product pages as well as blog posts so users can share them on their own networks. Presence on social networks is an essential point for natural referencing Believe it or not, integrating links to your social networks could improve your natural SEO. The more pages are shared on your clients' networks, the more visits and traffic you get, and it is these latter points that are important to Google in terms of ranking.